According to @TO, a fundamental shift in intellectual property (IP) creation is underway, posing a critical question for investors. The author contrasts the traditional, centralized Hollywood model with a decentralized, grassroots alternative where thousands of creators collaborate and share in the success. This suggests that the next $100 billion IP might not come from established studios but from Web3-native projects leveraging technologies like NFTs and DAOs. For traders, this highlights a potential paradigm shift in value creation, suggesting that investment opportunities may increasingly be found in platforms and tokens that support decentralized content and IP development, potentially disrupting traditional media and entertainment investment models.